Urban Company filed a defamation lawsuit against Kent RO on August 23, 2026, challenging 'misleading' advertisements targeting its Native water purifiers.
The suit alleges that Kent RO's campaign falsely labeled the Native purifiers as 'unsafe' and 'risky' to consumers, causing significant brand damage.
Urban Company is seeking an immediate injunction to pull the offending advertisements, while Kent RO has reportedly agreed to review its marketing materials.