
The FSSAI issued a prohibition order against Dabur India Ltd for using misleading '100%' claims on food products like honey, ghee, and edible oils.
The regulator stated these claims violate the FSS (Advertising & Claims) Regulations, 2018, as they are ambiguous, unverifiable, and likely to mislead consumers.
Dabur must immediately stop selling the identified products and submit an Action Taken Report to the food safety authority within 15 days.