Economy
FSSAI Prohibits Dabur From Using '100%' Claims on Products

FSSAI Prohibits Dabur From Using '100%' Claims on Products

The Hindu1h
THE BRIEF
1

The FSSAI issued a prohibition order against Dabur India Ltd for using misleading '100%' claims on food products like honey, ghee, and edible oils.

2

The regulator stated these claims violate the FSS (Advertising & Claims) Regulations, 2018, as they are ambiguous, unverifiable, and likely to mislead consumers.

3

Dabur must immediately stop selling the identified products and submit an Action Taken Report to the food safety authority within 15 days.