Personal AI agents like Meta's Muse, launched on September 8, have gained traction with over 2.5 million downloads, executing multi-step tasks across apps and websites.
Unlike chatbots that only respond to queries, personal agents utilize user credentials and virtual cursors to book reservations, sort emails, and execute local operations.
The rapid adoption has triggered pushback, with Amazon blocking Muse from its site and restaurant platforms locking out automated bots for excessive pings.