FSSAI Cracks Down on Misleading Health Claims by Food Giants

Mondelez India has withdrawn health and nutrient-comparison claims for Bournvita following an FSSAI crackdown that has issued over 150 notices to major food companies.

The regulator's enforcement drive targets false labelling and misleading advertisements, impacting brands including Nestlé, PepsiCo, Coca-Cola, and Amway, which removed '100%' from its coconut oil packaging.

This action follows a May 2025 advisory prohibiting the use of '100%' on labels, with the FSSAI now extending its scrutiny to e-commerce platforms and over 30 food-service establishments.