Xiaomi Unveils 18 Fold Smartphone to Compete in Foldable Market

Xiaomi officially debuted its new wide-fold Xiaomi 18 Fold smartphone on the evening of September 7 to address rising competition in the foldable device sector.

The launch is part of a broader mid-to-high-end product strategy aimed at defending the company's 100 million unit annual shipment target.

The release comes as the company faces increasing pressure from rising memory costs within the global smartphone manufacturing industry.