Adobe has acquired Topaz Labs to integrate advanced AI-driven image upscaling and noise reduction tools into its Creative Cloud, Document Cloud, and Experience Cloud platforms.
The company also launched Firefly Foundry, a new platform allowing enterprises to train custom generative AI models on proprietary visual assets to ensure brand consistency at scale.
These moves target the global content intelligence market, which is projected to reach $39.88 billion by 2035, as Adobe shifts toward becoming an integrated AI content operating system.