
Automotive care products maker Turtle Wax expects India to become one of its largest global markets over the next five years, driven by consecutive years of 100% year-on-year growth.
Global CEO Laurie King stated the company is expanding through domestic manufacturing, wider retail distribution, and new car care studios across the country.
Local production helps insulate the US-headquartered company from international freight costs and currency fluctuations amid volatile global trade routes.