Flipkart Minutes Enters Gourmet Grocery Market with Private Label Pykd

Flipkart Minutes launched its new private label, Pykd, on August 8, marking its official entry into the premium gourmet grocery segment.

The move is a strategic response to increasing competition in the quick commerce sector, where platforms are vying for higher-margin grocery sales.

Pykd will initially offer a curated selection of artisanal products, with plans to expand availability across major metropolitan hubs by the end of the quarter.