
Apple is set to host its annual product launch event on September 9, where it is widely expected to unveil the first foldable iPhone and the iPhone 18 Pro series.
Industry reports suggest the new Pro models will feature significant upgrades to AI-driven camera processing and a transition from Face ID to advanced Touch ID sensors.
Analysts predict that the high bill-of-materials cost for these new devices will lead to a premium pricing strategy, testing consumer demand for high-end smartphone upgrades.