The Central Consumer Protection Authority has collected ₹20 lakh in fines from nine digital platforms, including IndiGo, Zepto, and Physics Wallah, for using deceptive 'dark pattern' interface designs.
Zepto was fined ₹7 lakh for drip pricing and basket sneaking, while Physics Wallah paid ₹5 lakh for pre-selecting a ₹10 donation to its foundation without user consent.
Other penalized entities include FirstCry, PharmaEasy, McAfee, SpiceJet, and Anuj Jindal, all of which were directed to discontinue practices like hidden charges and manipulative subscription prompts.