Saif Ali Khan Turns KBC Ghee Supply Promise Into Brand Collaboration

Actor Saif Ali Khan transformed his viral two-year Govardhan Ghee supply promise from Kaun Banega Crorepati into a brand collaboration on Instagram.

The running joke began when Amitabh Bachchan offered the ghee supply on the quiz show, followed by Saif's humorous complaint on The Great Indian Kapil Show.

Weeks after his Instagram debut, Saif posted a mock Q&A video featuring the accumulated ghee inventory, garnering over 5.1 million views.