BJP Brainstorms Gen Z Outreach Strategy and Youth Engagement

BJP National President Nitin Nabin led a brainstorming session with 45 young leaders to refine the party's engagement strategy, suggesting a shift from the term 'Gen Z' to 'youth'.

Participants emphasized that the youth cohort is not homogenous and recommended differentiated communication strategies for various age groups and regions, including Tier-2 cities and villages.

Recommendations from the committee are due by September 10, with plans to implement new outreach programs during the 'Seva Sankalp Mahotsav' starting September 17.