Vi Rebrands and Ropes in Shah Rukh Khan for Campaign

Telecom operator Vi has unveiled a new brand identity and logo, appointing actor Shah Rukh Khan as the face of its upcoming marketing campaign.

The rebranding effort comes as the company struggles with significant financial challenges and seeks to regain market share in a competitive telecom landscape.

Vi plans to roll out the new identity across all digital and physical touchpoints starting this week to revitalize its consumer appeal.