Spotify to Label AI-Generated Artist Profiles to Curb Spam

Spotify will introduce 'AI Persona' profile tags in mid-September to identify artists that are not real people, aiming to reduce the proliferation of AI-generated spam on the platform.

Labeled AI Personas will be excluded from editorial and algorithmic recommendations by default, ensuring that personalized discovery remains focused on human artists.

Artists can self-disclose their AI status starting August 11, 2026, while Spotify will also conduct internal reviews of profiles meeting specific audience thresholds to apply the labels.