PVR INOX Launches Affordable 'Smart Cinemas' in Tier III Cities

PVR INOX is launching 'Smart Cinemas' in Tier III cities, starting with Muzaffarpur on 7 August, using a franchise-owned, company-operated model.

The new format aims to offer ticket prices 30-35% lower than those in metro cities, where standard tickets typically range from ₹250 to ₹500.

The company has identified 300 potential cities for this expansion and has already signed six additional properties scheduled to open within the next nine months.