Mobile retailers anticipate 10% price hike as sales volume drops

Indian mobile retailers report a 25-35% drop in sales, with handset makers signaling a 10% price increase post-Diwali due to memory chip shortages.

The sub-₹20,000 smartphone segment is reportedly struggling due to a lack of viable 5G models and declining consumer purchasing power.

Retailers are pushing for zero-down-payment EMI schemes for high-ticket devices to offset the impact of the global chip supply tightening.