Technology
Google Pay introduces AI virtual try-on and visual search shopping in India

Google Pay introduces AI virtual try-on and visual search shopping in India

Gadgets 3601h
THE BRIEF
1

Google launched a new shopping experience in India leveraging its Shopping Graph containing over 60 billion products to recommend fashion and lifestyle items.

2

The Discover Shop feed integrates YouTube videos, visual search technology, and a virtual try-on feature for select clothing items.

3

Access to the new feature currently requires participation in a limited pilot program in India along with specific Google account activity settings enabled.