Skincare brand UNHYPE, co-founded by Vijay Deverakonda, sold out its launch edition of 10,000 VD Signature Routines within two weeks of pre-booking.
The initial drop generated ₹1.3 crore in revenue, moving 30,000 individual products across Acne Safe and Brightening regimens.
Following the pre-booking sell-out, the brand scheduled regular sales of its standard three-step skincare routines on its website starting October 3.