
Finance Minister Nirmala Sitharaman has called on public sector banks to overhaul their outreach strategies, noting that the current generation does not find traditional banking 'cool'.
The government plans to announce a high-level panel on 'Banking for Viksit Bharat' to align financial services with the expectations of Gen-Z and young professionals.
Banks have been directed to launch a nationwide outreach campaign starting October 2 to improve deposit mobilization and support the national investment cycle.