Economy
Purple Style Labs Plans ₹660 Crore IPO by August-End
livemint1h
THE BRIEF
1
Purple Style Labs, the parent company of Pernia's Pop-Up Shop, is set to launch a ₹660 crore initial public offering by the end of August.
2
The company, which counts celebrities like Shah Rukh Khan and Sachin Tendulkar as investors, reported a gross merchandise value of over ₹588 crore in FY25.
3
Proceeds from the IPO will be used to fund lease liabilities for experience centres and back-end offices, following a valuation of ₹3,662 crore in its last funding round.