Sports
BCCI Secures Rs 130 Crore Sponsorship Deal With ChatGPT and Partners
The Indian Express51m
THE BRIEF
1
The BCCI has finalized a two-year sponsorship deal worth over Rs 130 crore with Campa, SBI Life, and ChatGPT for India's home cricket season.
2
These three brands will serve as official associate partners, providing significant financial backing for upcoming international matches held within India.
3
This partnership marks a major shift in sports marketing, as it is the first time an AI platform has become a primary cricket sponsor.