Major FMCG companies, including Britannia and HUL, are planning price hikes of 1.5-2% for the September quarter due to rising input costs linked to the Iran-US conflict.
Supply chain disruptions in the Middle East have inflated logistics and raw material costs, forcing manufacturers to pass the burden to consumers for daily essentials like tea and soap.
Analysts note that while demand remains resilient, the sustained elevation in input costs may force further price adjustments if the regional conflict in West Asia continues.