The market for refurbished iPhones in India has seen a massive uptick, with prices for models like the iPhone 16 dropping by 35% and the iPhone 17 by 25%.
Platforms like Ovantica are driving this growth by offering cash-on-delivery options and certified quality checks, making premium Apple devices accessible to a wider demographic.
The trend reflects a shift in consumer behavior as Indian buyers increasingly prioritize value-for-money options over brand-new flagship releases.