
Apple is expected to increase the price of all iPhone 18 series models by $100 due to rising costs for RAM and NAND memory chips.
The iPhone 18 Pro is projected to start at $1,199, a move intended to protect Apple's profit margins following similar price hikes by competitors like Samsung and Google.
This adjustment follows a trend of price increases across Apple's Mac and iPad lineups that were implemented in June 2026 due to the same memory component cost pressures.