CCPA penalises Britannia Industries ₹1 lakh over whole wheat bread claim

The Central Consumer Protection Authority fined Britannia Industries ₹1 lakh for advertising '100% whole wheat bread' while containing only 62% wheat.

The regulator ordered Britannia to immediately discontinue the misleading advertisements across all media and submit a compliance report within 15 days.

The CCPA stated that the absolute numerical claim violated the Food Safety and Standards Regulations and constituted an unfair trade practice.