National Medical Commission issues strict advertising guidelines for doctors

The National Medical Commission issued guidelines on October 6, 2026, prohibiting medical advertising claims of guaranteed cures, 100% success, or being the best.

The new rules ban paid rankings, fake reviews, referral fees, AI-generated patient testimonials, and promotional before-and-after surgical photographs.

Hospitals may publish factual details of services, charges, accreditations, and doctors' credentials, though restrictions on professional achievement data drew scrutiny over patient information access.