Reddit to Mandate Logged-In Access to Curb Data Scraping

Reddit CEO Steve Huffman announced plans to mandate sign-ins for most content to combat data scraping after declines in Google AI referral traffic.

Search engine referrals dropped by over one million per week in October, contributing to an 18% fall in Reddit shares in extended trading.

The platform crossed $3 billion in trailing 12-month revenue in the third quarter, exceeding analyst estimates.