Education
Book Examines Parental Demand and Ideologies in Indian Schools
The Hindu2h
THE BRIEF
1
Ritika Arora-Kukreja's research article 'Hindutva by Other Means: The Educational Market and the Politics of Demand' was published in the Economic and Political Weekly in August 2026.
2
The study examines how parental consumer demand within the educational market influences the propagation of majoritarian ideologies in Indian schools.
3
The context highlights broader societal pressures, mirroring recent incidents where brands withdrew advertisements following public scrutiny over traditional attire.