Health & Environment

How Celebrity Social Media Endorsements Saved a Struggling Mumbai Eatery

Hindustan Times52m
THE BRIEF
1

Chembur chole bhature restaurant Delhi Se overcame ₹18 lakh in debt after social media recommendations by comedian Abhishek Upmanyu and actor Anushka Sharma.

2

Anushka Sharma ordered food for Virat Kohli's home in October 2022 and praised the eatery on Instagram for serving authentic Delhi-style chole bhature.

3

The restaurant expanded from a single 250-square-foot outlet to four locations, increasing daily preparation to 125 kg and generating ₹2 crore monthly.