Technology
Adobe Adds Generative AI Tools to Premiere and After Effects
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THE BRIEF
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Adobe introduced new generative AI features for Premiere and After Effects, including a Generative Media Tool for video and audio creation and an AI Assistant for project automation.
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The Premiere update allows editors to generate video and music using models like Google Veo and Runway, while After Effects now features an AI Assistant in public beta.
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Adobe also announced that Premiere will receive an Engineering, Science & Technology Emmy Award in 2026, marking 35 years of the software's contribution to television production.