Economy
Bharti Airtel Discontinues Popular Prepaid Plans Amid Tariff Adjustments
The Times of India1h
THE BRIEF
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Bharti Airtel has discontinued several popular prepaid plans effective August 15, 2026, as part of a broader restructuring of its tariff ladder.
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Market analysts suggest this move could provide a lifeline to Vodafone Idea, as the industry anticipates a broad-based tariff hike of 12% to 15% across major telecom players.
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The company's decision to tweak pricing is seen as a strategic effort to improve Average Revenue Per User (ARPU) while maintaining competitive positioning against Reliance Jio.