Reality TV star Soundous Moufakir launched her beauty and lifestyle brand MoroMaa in India on June 27, 2026, focusing on Moroccan beauty rituals.
The startup raised ₹1.5 crore in funding from Aviral Bhatnagar of AJ VC in exchange for a 9 percent equity stake during its initial months.
MoroMaa formulations feature authentic ingredients like argan oil, ghassoul clay, and neroli oil, though managing inventory imports remains an operational challenge.