Akshay Kumar's 'Haiwaan' Faces Weak Advance Booking Trends

The Priyadarshan-directed thriller 'Haiwaan', starring Akshay Kumar and Saif Ali Khan, is tracking for an opening day collection of under ₹5 crores due to poor pre-sales.

National cinema chains are expected to close advance bookings with fewer than 10,000 tickets sold, reflecting a lacklustre response compared to typical major releases.

The film's producers limited promotional spending following the poor performance of 'Toxic', leaving the project's commercial success dependent on positive word-of-mouth to drive weekend spot bookings.