FSSAI Bans Dabur From Using '100%' Claims on Products

The Food Safety and Standards Authority of India (FSSAI) prohibited Dabur India from selling products labeled with '100 per cent' claims, citing them as ambiguous and misleading to consumers.

The regulator flagged items including honey, apple cider vinegar, and cow ghee, noting that some products displayed the Jaivik Bharat logo without valid organic endorsement.

Dabur must immediately stop the sale of the identified products and submit an Action Taken Report to the FSSAI within 15 days of receiving the notice.