Bihar Government to Pay Content Creators for Promoting State Schemes

The Bihar government announced a new initiative on August 21 to pay social media content creators ₹10,000 per lakh views for videos promoting state schemes.

The program aims to increase public awareness of government welfare programs by leveraging the reach of local influencers and digital creators.

Creators must meet specific quality and content guidelines to qualify for the payments, which will be processed through the state's information department.