Apple Schedules iPhone Launch Event for September 9

Apple will host a launch event on September 9 to unveil its latest iPhone series, with expectations of a potential debut for the company's first foldable smartphone.

The event marks the first major presentation for incoming CEO John Ternus, who is scheduled to take the helm on September 1 as Tim Cook transitions to executive chairman.

The new foldable device is intended to challenge Samsung Electronics' dominance in the market and is viewed by analysts as a key driver for future margin growth and higher selling prices.