Technology
Apple Launches 'Upgrade' Device Leasing Program in the US

Apple Launches 'Upgrade' Device Leasing Program in the US

The Verge1h
THE BRIEF
1

Apple has launched its 'Upgrade' program in the United States, allowing customers to lease new devices through a partnership with Klarna.

2

The program offers a monthly payment option starting at $17.99, designed to lower the barrier to entry for consumers looking to upgrade to the latest hardware.

3

This initiative is part of Apple's broader strategy to boost sales and increase the adoption of its ecosystem services by making premium devices more affordable.