Entertainment
Kannada film Premada Oorali earns over 17 times its budget
The Indian Express2h
THE BRIEF
1
Kannada crime drama film Premada Oorali, made on a budget of ₹2.5 crore, earned ₹43.45 crore in India gross collections within 16 days.
2
Directed by Manoj Kumar, the film overcame a modest opening of ₹9 lakh and expanded its show count to 1,178 by its fifteenth day.
3
The makers used unconventional promotional tactics including distributing wedding-style invitation cards on buses due to limited initial advertising funds.