Experts Urge Junk Food Advertising Restrictions

Over 30 medical experts have petitioned the Union Health and I&B Ministries to ban junk food advertising between 6 am and 11 pm to protect children.

The proposal seeks to prohibit celebrity endorsements, influencer-led campaigns, and promotional discounts for ultra-processed foods high in sugar, salt, or fat.

Data from NFHS-6 cited by the group shows 30.7% of women and 27.3% of men aged 15-49 are currently overweight or obese in India.