Salesforce Agrees to Acquire Braze in $5.66 Billion Deal

Salesforce agreed to acquire customer-engagement software company Braze in an all-cash deal valued at about $5.66 billion.

The transaction values Braze shares at $47.50 apiece, representing a 58.1% premium over the stock’s previous closing price.

Salesforce expects the acquisition to close in fiscal 2028, subject to necessary approvals, to strengthen its marketing AI platform.