BJP Deploys Satirical Meme Campaign to Target Congress Leadership

The BJP has launched an aggressive social media campaign using satire and memes to counter Congress narratives, specifically targeting the party's recent political stances.

The campaign utilizes viral trends to mock opposition leaders, following PM Modi's recent 'dimagi Naxal' remark which has been widely adapted by party handles.

This digital strategy marks a shift in the BJP's communication style, aiming to engage Gen Z voters through humor rather than traditional political rhetoric.