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Apple CEO John Ternus Unveils Foldable iPhone at Hardware Event

Apple CEO John Ternus Unveils Foldable iPhone at Hardware Event

The Hindu1h
THE BRIEF
1

New Apple CEO John Ternus introduced the foldable 'iPhone Ultra' at the company's annual hardware event in Cupertino, California, on September 9, 2026.

2

The foldable device, which features a passport-sized closed form factor and a larger internal screen, is priced starting at $2,000.

3

Apple aims to capture 31 percent of the global foldable smartphone market by the end of 2026, according to projections from research firm IDC.