New Apple CEO John Ternus introduced the foldable 'iPhone Ultra' at the company's annual hardware event in Cupertino, California, on September 9, 2026.
The foldable device, which features a passport-sized closed form factor and a larger internal screen, is priced starting at $2,000.
Apple aims to capture 31 percent of the global foldable smartphone market by the end of 2026, according to projections from research firm IDC.