New UPI pricing rules may create revenue for RediffPay

New Merchant Discount Rate (MDR) regulations for high-value UPI transactions, effective October 15, end zero-pricing for large-ticket payments.

Rediff.com, planning an upcoming IPO, could see revenue potential for its RediffPay app as the ecosystem moves to a tiered fee structure.

Industry analysts estimate the new MDR rules could unlock a massive revenue pool, though exact gains depend on final sharing arrangements.