
Titan Company CEO for Watches Kuruvilla Markose announced that the company's mechanical watch business has grown nearly fivefold over the past three years.
Titan expects the mechanical segment to expand from approximately ₹270 crore last year to ₹350 crore by the end of the current fiscal.
The company launched its in-house automatic movement platform, Vetra, featuring a 72-hour power reserve to cater to rising consumer demand for premium craftsmanship.