Nishant Kerketta, a farmer from rural Jharkhand, has gone viral for his high-fashion social media content featuring fluid menswear against the backdrop of his village.
Bollywood actors including Bhumi Pednekar and Shibani Dandekar praised his aesthetic, while followers have nicknamed him the 'aura farmer' for his distinct style.
The content highlights an oversized, muted-palette wardrobe that challenges conventional perceptions of rural living through a meticulously curated, model-like digital portfolio.