India's smartphone market fell 11.1 percent year-on-year to 33.2 million units in the April-June quarter, marking the lowest first-half volume in five years.
Average selling prices reached a record $315, a 14.4 percent increase driven by higher memory costs that forced brands to reduce entry-level model launches.
The entry-level segment under $100 saw a 74.3 percent shipment decline, while the $400–600 premium band grew 60.3 percent as demand shifted toward higher-priced devices.