Technology
Apple Cuts iPhone 18 Pro Component Orders by 15% Amid Soft Demand
The Indian Express1h
THE BRIEF
1
Apple instructed suppliers to cut component production for the iPhone 18 Pro and iPhone 18 Pro Max by at least 15% for October compared to original requests.
2
Rising memory chip costs driven by AI data center buildouts have forced higher retail prices, contributing to softer consumer demand from late August.
3
The iPhone 18 Pro and Pro Max launched last month starting at $1,199 and $1,299, marking a $100 price increase over previous generation models.