Amazon Makes Alexa+ AI Chatbot Free for Fire TV Users

Amazon announced that its Alexa+ AI chatbot is now available for free on all eligible Fire TV devices, removing the previous Prime subscription paywall.

The update allows users to access advanced conversational AI features, including smarter search and personalized content recommendations, at no additional cost.

This move is part of Amazon's strategy to increase AI adoption across its hardware ecosystem and compete with other smart TV platforms.