Sanjay Leela Bhansali Plans Immersive Launch for 'Love & War'

Filmmaker Sanjay Leela Bhansali is preparing an immersive promotional asset for his upcoming film 'Love & War', starring Ranbir Kapoor, Alia Bhatt, and Vicky Kaushal.

The makers are bypassing traditional teasers or posters, aiming to unveil this unique experience in August to set the tone for the film's marketing campaign.

This project marks the first on-screen collaboration between the three lead actors under Bhansali's direction, with the filmmaker personally overseeing the creative development of the launch asset.