An advertising campaign featuring actor Sydney Sweeney for the sports prediction market platform Novig drew widespread criticism from female athletes for sexualizing women in sports.
Athletes including Olympic swimming gold medalist Ariarne Titmus, sprinter Amy Hunt, and former gymnast Gracie Kramer condemned the ad on social media and in interviews.
Novig and a publicist for Sweeney did not immediately respond to requests for comment regarding the backlash.